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WIN09 Solution Selling for anyone in sales by Thom Winninger Every buyer we call on has problems with the way current things are going. Today the most successful salespeople in both large and small sales do not focus on what...Full Description
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Speaker: Thom WinningerDescription
WIN09 Solution Selling for anyone in sales by Thom Winninger
Every buyer we call on has problems with the way current things are going. Today the most successful salespeople in both large and small sales do not focus on what their product or service is, but rather what it does: what problems it satisfies – solutions. By asking strategic questions, problem-related questions, they turn their product into a solution, focusing on not just the problem related to the solution, but the specific benefits to the specific situation of the buyer.